+91 9816551555 Free cancellation up to 14 days before arrival. Best-rate guarantee when you book direct. New · the 21-night Habit Reset is now open. Usshmaa Wellness Retreat · near Kufri, Shimla
Apples on the estate trees at harvest
Press room · Shilon Bagh, Himachal Pradesh

Press, media & recognition

Coverage, releases, downloadable imagery and the certifications behind the retreat. Everything here is free to reproduce with credit — if you need something that is not listed, ask and we will shoot it.

Media kitPress releasesContact PR team

Featured coverage

Six Himalayan stays worth the drive from Shimla
Condé Nast Traveller India August 2026 · 6 min read

Six Himalayan stays worth the drive from Shimla

“The most interesting thing about Usshmaa is what it declines to sell — no five-day cures, no theatre, and a kitchen that treats vegetarian food as the point rather than the constraint.”

In the press

Condé Nast Traveller India Six Himalayan stays worth the drive from Shimla Travel magazine · August 2026
The Indian Express Inside the apple-orchard retreat betting on long stays over weekends Newspaper · July 2026
Outlook Traveller Ayurveda without the theatre: a fortnight at Shilon Bagh Travel magazine · May 2026
Hotelier India Why Usshmaa prices its five-night panchakarma as preparation, not cure Hospitality journal · March 2026
Mint Lounge The kitchen bringing Kinnauri red rice back to the wellness table Newspaper · November 2025
NDTV Good Times Himachal's organic orchards, on film Television · September 2025
Vogue India Where to go quiet this summer Lifestyle · June 2024
Travel + Leisure India The Himalayan wellness openings that actually delivered Travel magazine · February 2023
The Tribune Shilon Bagh retreat opens with 42 keys and a 4-acre orchard Newspaper · April 2022

Press releases

12 August 2026 · Programmes

Usshmaa opens the 21-night Habit Reset to public booking

The estate's longest programme, built around sleep, dinner hour and light exposure, with clinical follow-up at three and six months.

8 images · 1 film Contact · Anika Rathore
3 July 2026 · Sustainability

Estate reaches 100% rainwater harvesting across both roofs

Three collection tanks now cover the retreat's non-potable demand through the dry months, with no groundwater drawn in an average year.

6 images Contact · Rakesh Negi
18 May 2026 · Orchard

Eighth organic harvest confirms yield ceiling and price premium

Yield has settled fifteen per cent below the conventional baseline; direct-sale pricing closed the gap and then some.

12 images · 1 film Contact · Devi Ram Thakur
9 October 2025 · Community

Tree adoption funds the village school's solar array

Three hundred and forty adopted trees paid for lights and computers that survive the winter outages.

7 images Contact · Rakesh Negi
14 April 2025 · Appointments

Dr. Latika Rao appointed resident vaidya

Jamnagar-trained, in practice since 2004, now leading the Ayurvedic programme and every guest consultation.

3 images Contact · Anika Rathore
6 September 2022 · Orchard

Orchard receives NPOP organic certification

Certification confirms three years of transition across all four acres and the kitchen garden.

9 images Contact · Devi Ram Thakur
2 April 2022 · Opening

Usshmaa Wellness Retreat opens at Shilon Bagh with 42 keys

A 42-key wellness retreat on four acres of organic apple orchard, 40 minutes from Shimla, opens to guests.

24 images · 3 films Contact · Anika Rathore

Media kit & downloads

Cleared for editorial use with the credit line Usshmaa Wellness Retreat, Shilon Bagh. Photography by the estate unless a photographer is named in the file metadata.

Full media kit ZIP · 218 MB · updated Aug 2026 · on request
Brand guidelines PDF · 4.2 MB · on request
Logo pack SVG + PNG · 1.1 MB · on request
Fact sheet PDF · 340 KB · EN / HI · on request
Corporate presentation PDF · 9.8 MB · on request
Programme brochure PDF · 6.4 MB · on request
High-res photography ZIP · 164 MB · 48 images · on request
Broadcast footage ZIP · 1.2 GB · 7 clips, 4K · on request
Free for editorial use with credit · commercial use by written permission

High-resolution imagery

The retreat among the deodar forest
Estate · exterior
Guests on the orchard meadow
Rooms · Valley View
Morning light in a quiet room
Rooms · bath
The valley below the orchard rows
Wellness · therapy
The banquet hall set for a celebration
Dining · restaurant
The dining room at Usshmaa
Orchard · harvest
The valley filling with cloud below the deodars
Landscape · monsoon
Orchard terraces in full leaf
Estate · arrival

Broadcast footage

The deodar line
B-roll · 4K · no audio
The house in the trees
B-roll · 4K · aerial
A valley-view room
B-roll · 4K · interior

Newsroom

Programmes · Aug 2026

Habit Reset opens for winter dates

The 21-night programme now runs through February, with fewer places per cohort so consultations stay unhurried.

Sustainability · Jul 2026

Rainwater harvesting at full coverage

Both roofs now feed the collection tanks — tanker draw down to zero in an average year.

CSR · Jul 2026

Village school gets its solar array

Funded from the tree-adoption programme; the school now runs lights and computers through the winter outages.

Partnerships · Jun 2026

Kinnaur red-rice growers on direct supply

Four farming families now supply the kitchen directly at pre-agreed prices, contracted a season ahead.

Who to speak to

Devi Ram Thakur

Head of orchard

Has pruned these rows for thirty-one years. Knows every tree by its habit, not its number.

Speaks on · Organic farming, apples, cider

Anika Rathore

Resident planner & communications

Runs every wedding and offsite on the estate, handles press and site visits, and lives four hundred metres down the road.

Speaks on · Press access, events, weddings

Awards & recognition

We opened in 2022, so this page is still short and will stay honest. Listed below is what has actually been awarded, what is under assessment, and every certification with its validity date.

2026 Awarded

Emerging Wellness Retreat of the Year

Hospitality India Travel Awards · North India

Awarded September 2026 for the wellness programme, four years after opening. Certificate available on request.

2026 Awarded

Travellers' Choice

Tripadvisor

Awarded on a 4.8 average across 214 reviews.

2027 Under assessment

Responsible Tourism Certification

Ministry of Tourism · Sustainable Tourism Criteria for India

Audit filed August 2026 covering energy, water, waste and local employment. Outcome expected mid-2027.

2027 Applied

Green Hotel Certification

Indian Green Building Council

Application lodged for the rainwater, solar-thermal and waste-segregation systems already in operation.

By the numbers · to 31 August 2026
5,100
guests hosted
214
verified reviews
4.8
average rating
19
countries
31
media mentions
1,500
trees planted

Licences & certifications

AYUSH · Wellness Centre Gold category registration for the Ayurvedic wing and therapy rooms Valid to Mar 2029 On request
FSSAI licence Central licence covering the kitchen, herbal bar and orchard produce Valid to Jan 2028 On request
Fire safety NOC Himachal Pradesh Fire & Emergency Services, both blocks and pavilion Valid to Nov 2027 On request
HP Tourism registration Registered hotel unit, Department of Tourism & Civil Aviation Valid to Apr 2029 On request
Organic certification NPOP certification for the four-acre orchard and kitchen garden Valid to Aug 2027 On request
ISO 9001:2015 Quality management across guest operations and therapy protocols Audit due Dec 2026 On request
Pollution consent State board consent to operate, including sewage treatment Valid to Jun 2028 On request

What guests score us

Google 96 reviews 4.9
Tripadvisor 62 reviews 4.8
Booking.com 34 reviews 9.4
MakeMyTrip 18 reviews 4.7
Usshmaa community 214 reviews 4.8

Pulled from each platform's public rating; we do not solicit reviews in exchange for anything.

Milestones

  1. Sep 2021 Structural work completes on both blocks and the pavilion.
  2. Apr 2022 Opens to guests with 42 keys on four acres of organic orchard.
  3. Sep 2022 NPOP organic certification confirmed across all four acres.
  4. Apr 2025 Dr. Latika Rao joins as resident vaidya; therapy protocols rewritten.
  5. Oct 2025 Tree adoption funds the village school's solar array.
  6. Jul 2026 Rainwater harvesting reaches full coverage of non-potable demand.
  7. Aug 2026 5,000th guest; 1,500 trees planted, 340 of them adopted.

Partners & affiliations

Kinnaur red-rice growers

Supply · four families

Direct purchase at prices agreed a season ahead, no intermediary.

Shilon Bagh village council

Community

Local employment commitment and the school's solar array.

Jamnagar-trained practitioner network

Clinical

Peer review of therapy protocols and contraindication policy.

HP Horticulture Department

Government

Organic transition trials on two blocks of the orchard.

Himalayan Bird Foundation

Conservation

Quarterly counts on the estate; the trail avoids two nesting sites.

Indian Association of Tour Operators

Trade

Member property for inbound wellness travel.

Recognition gallery

Apples on the estate trees at harvest
The estate · opening night
Orchard terraces in full leaf
Arrival · April 2026
The dining room at Usshmaa
Harvest · September
The Long Boardroom
Press briefing · June
The valley filling with cloud below the deodars
The valley · monsoon
The Himalayan range at dawn
First snow · January
For journalists

Come and see it

We host accredited media on the estate through the year — including harvest fortnight in September and the first snow in January. No conditions on what you write.

Email the PR teamPlan a site visit